Five Hypotheses - Future of Brand Experience: A DesignUp MasterClass by Shiva Viswanathan

About the workshop

What is this workshop?

This is a talk and a workshop from the arsenal of DesignUp.School. It is designed to arm you with knowledge and skills that are vital for a professional. The talk helps product teams to understand brand assets that are foundational or essential, gateways that bridge the narrative and campaigns for your brand/business. This workshop will explore hypotheses that tunes a product team to construct great messaging and experience architecture from awareness, engagement and retention of consumers/users.

You should attend if you have 3+ years experience and you are / are in:

Founding Teams and Product Managers - To understand how to connect marketing, user experience and user retention.
Marketing Teams in Startups/Enterprises - To understand the strength of good brand articulation and communication
Social Media Teams - To create connected stories anchored in the brand than individual posts
Strategists in Advertising - To articulate their insights and brand directives better
Creative Professionals in Advertising - To understand the context of the business, the brand and respond
Designers + Design Teams - To re-establish empathy and look at user experience as a larger mission that starts outside the product

What will you learn?

Do not communicate. Solve problems.
Get out of your cube.
Make a connected story.
Content needs context.
Future is not flat.
Brand experience strategy - Workshop

What is the structure?

60-minutes of talk
60-minutes of group workshop (upto five in a group)
30-minutes of sharing work and feedback

How much does this cost for a seat?

$28 (Approximately ₹2000 to ₹2100)

Why the host?

Shiva is a part of the Core Team at DesignUp.School and has been instrumental in designing the curriculum framework. He is also a coach at Executive Programs at IIM-Bangalore, Ogilvy Pennywise, Mullen Lowe, Lintas, Indian Institute of Art and Design and other design firms.

He is an advocate of designing integrated brand systems across user acquisition, engagement and retention. He believes that deep-rooted understanding and empathy for the people you design for, make these systems robust and sustainable. Listen to his podcast here - Unmute from DesignUp.

Testimonials

Vandana R Vadakute

UX Designer, Experion Technologies

Shiva is a passionate teacher who eats, sleeps, and breathes design. He believes in learning by doing, and teaches us to constantly evolve, think and do!

Ravindran Rave

Graphic Design Lead, Harman Connected Services

Shiva helped me get in-depth practical application knowledge of UX through his structured approach. Every minute of his sessions are insightful, exciting and engaging. To me he is a Drona of UX.

Ritesh Prasad

SVP Operations, Ogilvy Pennywise

Shiva has been a wonderful teacher to our entire organization. I have learned not just the process of user experience design but also the mindset to think beyond the ordinary. Now I have a much better sense of the strategy and the craft of UX design.

Betur Shreyamsa

Producer, Omega Media

Shiva makes you think as a problem solver. He will make you wear different hats - User, Designer, Developer. In short, you will experience design when you are with him.

Shambhavi Pandey

Experience Design Strategist, Ogilvy Pennywise

Albert Einstein said, "It is the supreme art of a teacher to awaken joy in creative expression and knowledge”. And that’s exactly how it has been working with Shiva. Thank you for all the opportunities to learn, test, fail, fix and grow constantly.

Jay Dutta

SVP Design, GoMMT | Founder/Curator, DesignUp

Shiva combines his love for teaching with thinking of instruction and learning as a broader interconnected eco-system. This sets him apart and has made him a key architect of DesignUp.School’s learning framework!